The SLTDA survey- 2016 reveals that the most popular location in Sri Lanka for inbound tourists . If all these are factored in, the actual tourist hotel nights will apply only to about 75% of this figure of arrivals. This is however debatable; Sri Lanka is still considered as a ‘value for-money cheap-end destination’ and this remains its strength. Feb 16, 2016 (LBO) – Sri Lanka’s has five main challenges that need to be addressed In order to sustain progress and fulfill development potential, the World Bank said. Standard Drivers in Sri Lanka. Unfortunately, minimum prices came at a time when the global economy was on a downturn, and disposable incomes of tourists were falling. The island produces more beautiful and valuable rubies than found in any other place in the world. http://www.ft.lk/2014/06/27/key-challenges-facing-the-tourism-sector-in-sri-lanka/, “Another issue that arises is which kind of tourists are we targeting – high-end, middle or the lower-end? A growing sector in an economy always faces challenges and the Sri Lankan tourism sector is no exception. Once Marco Polo has told in 1293 A.D., ‘this for its actual size, is better circumstanced than any other island in the world. This will be a result of the number of hotels increasing by 75 in the formal sector and an unknown number in the informal sector. The number of total hotel rooms will increase to a level above 40,000 from the current 26,700 by 2016 as argued earlier. At first glance, Sri Lanka looks like a Garden of Eden. Tourism is worth almost $4.4 billion (€3.9 billion) to Sri Lanka each year, accounting for almost 5% of the country's annual GDP. According to the CBSL – AR 2013, the maximum FGNs is in the Southern Coast followed by Colombo city during the post-war period but for the first time, Ancient Cities ranked second in 2013. Some argue that we must target the higher-end and focus on smaller number of tourists who are high spenders and bring more foreign exchange earnings. Some argue that we must target the higher-end and focus on smaller number of tourists who are high spenders and bring more foreign exchange earnings. x�*:�2�Id�� ��M�A�����y�V�=/[v b��aR;�,��I��"*������iy�E�BX���-n>�>$�ˤ,�u�d�i�b��KE����#N:�z:+��29�h�g����3E���Tϸ%.��?�v��aof�tJ홪�-e��{nN�����əJ!�16�m����Դu.G&�����88Sç`���v]!�-Ofk)VMh�K����3ԭ_,#}�S�i^��T�J�xr\���Y�KhU��A�f�i��_3�X>���K���kn��w�_��U�/�_xp������&�qoRj��|�f��@����!�ov������rR-P>���y����]�����a*��s*���R6)� �3�R?O. Health issues and progress in Sri Lanka. Irrespective of the accuracy of this figure, what anyone studying the tourist sector would like to know is the actual number of tourists who spend 24 hours or more and spend on a hotel night out of this number? Foreign tourists face several problems, concede tour operators Jamal Shahid Updated 22 Apr 2019. In Sri Lanka, one sector that featured prominently in the post-war rapid growth was the tourism sector. They’re often asking themselves, why the Sri Lankan’s doesn’t want to keep their country clean, when they have such a beautiful country. Provinces … The current contribution of tourism to GDP is close to an average of 2% (1.7% in 2012 and 2.5% in 2013). The visitor arrivals in 1980 were 321,780 and in 2014, it increased to 1524,153. We are not opposed to people visiting Sri Lanka. April 22, 2019 News Release Sri Lanka: Prosecute Easter Sunday Attackers. Estimated TB mortality (when mortality data excludes cases co-morbid with HIV) fell slightly in the period 1990-2010, though estimated incidence has remained unchanged. The problems with recognising Sri Lankan boat arrivals as refugees May 2, 2013 8.42pm EDT ... Sri Lanka’s government does everything in its power to stop Sri Lankans setting sail for Australia. List of Tables List of Figures 1. Visiting the north and east Sri Lanka is one of the world’s most beautiful countries, and a booming tourist destination. Thus, the human resource constraint remains a major challenge the industry will face in the coming years which both the industry and the government have to immediately address. Sri … Sri Lanka is also a land of staggering contrast and spectacular beauty due to its compactness.Along the coast, visitors can explore amazing beaches, safari tours, guided walks through ancient cities, experience the culture and bit of modern Sri Lanka.We welcome you to find your unique Sri Lankan travel experience. First, does Sri Lanka have an effective brand destination? There is a moderately high risk of corruption for businesses in Sri Lanka. 16 Recommended Historical places in sri lanka Janaka Pradeep. Despite this low expenditure, the health of the population has made great strides, with life expectancy rising from around 60 in 1960 to 74 in 2012, according to the World Bank. The progress Sri Lanka has delivered over the past three years, and the success of its plans going forward, are naturally influenced by the global economic downfall and heavily tied to strategic trade relationships, in particular trade relationships across the Asian region. What this means is that we need to look into the historically proven methods of restraining violence in societies. In the Sunday Times report, Shangri-La, Hyatt, ITC and the mixed hotels – Krrish, JKH Waterfront, Queensbury, Crown Plaza of Packer, etc. Without sufficient environmental pro … this context, two issues can be raised. Ethical Tourism in Sri Lanka The problem. Based on the Sri Lanka Tourist Development Authority Data, tourist arrivals fell below over 30%, during the first quarter of 2020, compared to the previous year. It's a scene that is repeated across Sri Lanka. 0000038887 00000 n h�b```a``Vb`2��@����(�Q�������������T��Ұ��C)FQ�N#���/�.4� findings of a research which was carried out to identify challenges face by the Sri Lankan construction industry and effective mechanisms / motives to overcome such aspects from the consultants’ and contractors’ perspectives. “To match the slogan ‘Wonder of Asia,’ what are the wonders that Sri Lanka possesses? Figure 3.2 – Arrivals of the tourists to Sri Lanka; annual details (Sri Lanka Tourism Development Authority (a), 2018) The above chart highlights the details related to the arrivals of tourists to Sri Lanka. Releasing the Systematic Country Diagnostic report for Sri Lanka the World Bank said the country has ample opportunities to buil Sri Lanka is the latest Asian country to seek to criminalize “false news” – or “fake news” as it is known elsewhere. Sri Lanka's Ethnic Problem and Solutions. There is much more work that needs to be done in this area”, Once a regulator is in place, it will be more prudent to allow the demand and supply forces or the market to take over to discover the equilibrium price. Add to that the sheer diversity of landscapes and climatic zones and you get a natural wonderland. The main objective of this study is to identify the types of harassments faced by the tourists’ at ultural sites in Sri Lanka and to investigate whether there is Branding a destination has to be a carefully-thought-out exercise based on the competitive strength and strategic position vis-à-vis the competitors. Therefore, it is questionable whether the branding of the destination is correctly placed. I really enjoyed touring Sri Lanka and I felt it was quite safe if you stayed around the main tourist areas. Meanwhile, the Sri Lanka Institute of Tourism and Hotel Management is bringing out close to 4,000 trained personnel per annum. To achieve the 2016 target it is necessary for Sri Lanka to have an effective tourism promotional strategy. Some of Sri Lanka’s Asian competitors are at a much higher level of tourism sector contribution to GDP, for example, Malaysia – 12.5%, Vietnam – 7.5% and Singapore – 5%. Every year, about a billion tourist… The compliment regions are the areas where most of Sri Lanka’s agriculture takes place, aside from coconut farms along the coast. Second, the Foreign Guest Nights (FGNs) data from the informal sector is not available. In Sri Lanka, tourism is the nation’s third foreign exchange earner and by the end of the year 2015, this figure is expected to be US$ 3 billion. 176 22 It is also the site of some of the worst atrocities of the 21st century. It aimed to attract 3.038 million tourists by 2020. Authors S.L.J. This has gotten local businesses making investments, hotels creating new projects and the government working on … These are the questions that need answers for investment expansion in the tourist industry. Second, is there a general marketing strategy for tourism? Some of Sri Lanka’s Asian competitors are at a much higher level of tourism sector contribution to GDP, for example, Malaysia – 12.5%, Vietnam – 7.5% and Singapore – 5%. Just a few days after the publication of my article in June 2018 complaining their “Sri Lanka Tourist Attractions” map showed nothing in the Northern Province other than Jaffna’s airport, the SLTDA replaced that barren old map. Therefore, it is questionable whether the branding of the destination is correctly placed, Sri Lanka lacks a cohesive marketing strategy and campaign which should be a mutually-agreed private-public partnership. For example, is Sri Lanka making any attempt to attract some of the Italian and Chinese young couples that travel to Maldives for their honeymoon? Answer 1 of 11: Hi All, We are Muslim family with 3 children planning to visit Sri Lanka end of June for around two weeks We would like to know is it Safe for Muslims tourists to visit Sri Lanka nowadays? An attempt is made here to highlight six challenges confronting the sector and the need to address them by both the tourist industry and the Government. An Overview of Research Methodology 1.7 The Structure of the Paper 2. 0000267024 00000 n Q & A 15 16. 0000001752 00000 n For 2014, the Sri Lanka Tourism Development Authority has projected 90,000 Russian tourist-inflows but the Director of the Russian Centre feels that the number could be much more if the price-quality ratio is addressed. Some of the Universities like Sabaragamuwa and Uva-Wellassa also produce 50 to 150 tourism trained graduates per annum. We’ve met many tourists who’s wondering about why there is so much garbage on the beaches and in the streets. It can be observed that India comprises the largest source of tourists to the country accounting for over 17%b of the total tourist arrivals, whilst China is the second largest source with a … When data is weak, market gossip and herd instinct tend to take over and there can be an over-supply of rooms and cut-throat competition to attract tourists, while the government agencies will give quick approvals to hotel projects without giving much consideration to the qualitative aspects. Sri Lanka’s security problem needs to be understood in its full political context. There are reasons to believe that this number will be adequate. The Hill Country and the Eastern Coast perform relatively poorly in terms of FGNs. Accordingly, foreign exchange earnings are expected to increase to around 4020 million US$. Neither the Sinhalese (Sri Lanka’s ethnic majority) nor the Tamils speak each other’s language, and he identified this linguistic divide as a major factor “leading to an aggravation of tensions” during the war years. Earlier, the need was emphasised for a good data base on the tourist industry to make informed and sensible decisions. ‘Tourism at the expense of fauna and flora’ Developing countries like Sri Lanka are supposed to maintain a balance between economic benefits through tourism and environmental management. An industry-wide questionnaire survey was carried out to observe the views of professionals in the building construction industry during June-July 2005. Since then, the tourism industry picked up with tourist arrivals increasing to 566,200 in 2004, following the ceasefire between the Sri Lankan military and the rebel Tamil forces in 2002, but there was a substantial decline in the later years. Introduction 1.1 Introduction 1.2. Its famous beach resorts, usually filled with upmarket clients from the United States, Britain and Germany, are running at 20% of their capacity. Some argue that we must target the higher-end and focus on smaller number of tourists who are high spenders and bring more foreign exchange earnings. Many places in the world rely heavily on tourism as a key source of income and employment. Motivation and Significance of Research Area 1.3 Identification of Research Problem 1.4 Research Questions 1.5 Research Objectives and Contributions 1.6. There are various promotional exhibitions that have taken place in foreign capitals in the past but they are not based on a master plan to promote the market destination. It is a well-accepted fact that financial reporting in SMEs is a major function … I decided to go a few days early to do some sightseeing before I did the actual work. Tourists are scrambling to flee Sri Lanka and cancelling holidays after a string of deadly suicide blasts that have sparked concerns the lucrative tourism industry could be sent into a tailspin. The Memorandum of Understanding for the partnership was inked at a ceremony in Colombo on Tuesday. While doing to it also highlights the need of a political solution based on the … Sri Lanka’s climate is tropical and the southwestern side of the isla… The minimum price is good as an initial correction but also has its fall outs just like the market price which encourages undercutting. – have not been mentioned. Sri Lanka Tourism must aspire to achieve acceptable tourism volume and chart a national policy framework in line with available resources and circumstances. But it’s a wonderland under serious threat thanks to a combination of deforestation, rapid development, pollution and … Moreover, the quality of output, especially the proficiency in English and some other key languages, does not appear to receive much attention in the current training programs. Sri Lanka could reach a revised tourist arrival target of 1.9 million by 2016 with a total room stock of around 33,000 if the average stay drops to eight nights. 0000007818 00000 n The stakeholders of the tourism industry will have to work out a compromise formula until a market regulator is established for the sector which is the case in all matured market economies in the world. In this respect, one may also recall what happened in the past. The current figure includes many Sri Lankans with foreign passports, foreigners working in embassies for a short period, NGO workers, donor organisation staff – all of whom come for a limited period less than one year, as well as businessmen/traders who come for a couple of nights that are spent with business partners. Think big and go big is simply a political wish and is the plan of the bureaucracy sans a fundamental policy framework. To match the slogan ‘Wonder of Asia,’ what are the wonders that Sri Lanka possesses? A synopsis of the keynote address delivered by Institute of Policy Studies Executive Director Dr. Saman Kelegama at the Annual General Meeting of the Institute of Hospitality – Sri Lanka Chapter, Hotel Ramada on 20 June. Since then, Sri Lanka has fallen behind Kenya and China. Sri Lanka is currently working towards achieving the Millennium Development Goals. Still, the value and volumes bring in $ 4 b export earnings to Sri Lanka, much less than Bangladesh – a country which was behind Sri Lanka in ready-made garment exports in 1990. While this is the picture that emerges from the formal sector, the point to consider is whether the picture will change if the informal sector is incorporated. In sum, Sri Lanka has failed to market the country as one that offers a different product from that of Maldives to both Chinese and Italians who travel to Maldives in large numbers. Other than these two, one cannot think of any other wonder in Sri Lanka. ... but not on the large scale tourism of India or nearby Sri Lanka. With continued progress, Sri Lanka may achieve the targets set by … According to the Central Bank of Sri Lanka (2015), Sri Lanka shares 0.13 per cent of the total tourist arrivals and 0.2 per cent of the total tourist earnings of the world in 2014. 0000246045 00000 n 0000000736 00000 n Thus the lower end should not be abandoned, while gradually developing the high-end and the middle level tourism. This is certainly not an impossible task if a master plan is worked out by the industry and the Government”. Tourism in Sri Lanka: A Historical Narrative 2.1 Introduction 2.2 Location and Tourism Attractions 2.3 Tourism Developme… is Kandy (63%). Two cases may be highlighted. First, the 2.5 million target may not be achieved in 2016. Many … There are number of condominium apartments that are now rented out to tourists. This is certainly not an impossible task if a master plan is worked out by the industry and the Government. Thus, a more careful estimation needs to be done to judge the situation whether there is an under-supply of hotel rooms. It points clearly and with evidence the way the Sinhala majority leaders failed to remedy the substantial grievances of the Tamil people of this country. Before the latest brand name came into being, the tourist industry came out with ‘Small Miracle,’ which did not receive a favourable response from the Government and was consequently rejected. of application of SME standards on Selected Sri Lankan SMEs. This was imposed after the war ended to control price undercutting in city hotels and truly reflect the standard of the hotels in the absence of the war-risk factor. ජාත්‍යන්තර ආරක්ෂක හා ත්‍රස්තවාදය මැඩ පැවැත්වීම්, ප්‍රතිපත්ති සැලසුම්කරණ, පර්යේෂණ හා මානව සම්පත් සංවර්ධන, APPOINTMENT OF AMBASSADOR EXTRAORDINARY AND PLENIPOTENTIARY OF THE PEOPLE’S REPUBLIC OF CHINA, Overseas Administration (Personnel) Division, Overseas Sri Lankans And Cultural Diplomacy Division, අස්ථානගතවූ විදෙස් ගමන් බලපත්‍ර පිළිබඳ පොලිස් වාර්තා සත්‍යාපනය කිරීම, ආගමික හෝ සංස්කෘතික ආයතන මගින් නිකුත් කළ සහතික, ඇමතුම් තොරතුරු, ජාත්‍යන්තර සහයෝගීතා රාජ්‍ය අමාත්‍යතුමාගේ කාර්යාලය, එක්සත් ජාතීන්ගේ සංවිධානය සහ මානව හිමිකම් අංශය, එතෙර පිහිටි ශ්‍රී ලංකා නිර්වේතනික කොන්සල් කාර්යාල, ජාත්‍යන්තර ආරක්ෂක හා ත්‍රස්තවාදය මැඩපැවැත්වීමේ අංශය, දේශීය විශ්ව විද්‍යාල මඟින් පිරිනමන උපාධි පාඨමාලා සහතිකපත්, දේශීය සහ ජාත්‍යන්තර වශයෙන් පිළිගත් විදෙස් විභාගවලට අදාලව නිකුත් කෙරෙන සහතික, ප්‍රතිපත්ති සැලසුම්, පර්යේෂණ සහ මානව සම්පත් සංවර්ධන අංශය, පොලිස් මූලස්ථානය විසින් නිකුත් කරනු ලබන පොලිස් නිෂ්කාශන වාර්තා, පොලිස් ස්ථාන මඟින් නිකුත් කරනු ලබන පොලිස් වාර්තා, පෞද්ගලික සහ ජාත්‍යන්තර පාසල් විසින් නිකුත් කරනු ලබන සහතික, වරලත් හෝ වෘත්තීය ආයතන විසින් නිකුත් කරනු ලබන සහතිකපත්, විදෙස් විශ්ව විද්‍යාලවලින් නිකුත් කරනු ලබන උපාධි පාඨමාලා සහතිකපත්, විදේශයන්හි සිටින ශ්‍රී ලාංකිකයන්ගේ බන්ධනාගාර ගතවීම් සම්බන්ධ ගැටළු, විභාග දෙපාර්තමේන්තුව විසින් නිකුත් කරනු ලබන සහතික, විවිධ රාජ්‍ය ආයතන මගින් කිසියම් ව්‍යවස්ථාපිත බලයක් යටතේ නිකුත් කරනු ලබන බලපත්‍ර හෝ ලේඛන, ශ්‍රී ලංකා විදේශ සේවා නියුක්ති කාර්යාංශය මඟින් නිකුත්කරන පුහුණු සහතික, ශ්‍රී ලංකාවේ පිහිටි විදේශ නිර්වේතනික කොන්සල් කාර්යාල, සාගර කටයුතු, පාරිසරික හා දේශගුණික විපර්යාස අංශය, අතිරේක ලේකම් – ද්විපාර්ශ්වික කටයුතු (නැගෙනහිර), අතිරේක ලේකම් – ද්විපාර්ශ්වික කටයුතු (බටහිර සහ නීති), Foreign Minister Tilak Marapana meets Belgium Foreign Minister Didier Reynders in Brussels. For brand destination, while Sri Lanka some years back had a slogan ‘Paradise Island,’ by the late 1990s, it changed to ‘Land Like No Other,’ then it changed to the current one: ‘Wonder of Asia’. To make your stay on this beautiful island safe, memorable, and trouble-free, take note of this list of things to avoid. 0000004248 00000 n These challenges have been highlighted by various commentators from time to time. Sri Lanka is rich with numerous cultural and historical treasures including eight world heritage sites. Therefore our main objective is to identify the challenges faced by selected Sri Lankan companies in the application of IFRSs for Small and Medium Enterprises (SMEs). There are various promotional exhibitions that have taken place in foreign capitals in the past but they are not based on a master plan to promote the market destination. IPS Executive Director Dr.Saman Kelegamadelivering the key note address, Deepening and broadening the availability of tourism data. We will see a further impact from April onwards as … PROBLEM STATEMENT AND RESEARCH QUESTIONS Overview Small and Medium sized entities (SMEs) in an economy plays a vital role in maintaining market stability, because it is very crucial to ensure full employment and promoting sustainable development. 0000024488 00000 n Specific Aims 176 0 obj <> endobj xref Colombo is a metropolis in Sri Lanka. %PDF-1.5 %���� due to the pandemic outbreak, Sri Lanka’s tourism industry will be significantly affected. Environmental issues in Sri Lanka include large-scale logging of forests and degradation of mangroves, coral reefs and soil. East China Airlines that flies from Kunming in China to Maldives via Colombo has only 3% to 5% of passengers who get down in Colombo and this is the case in the return flight from Maldives to Kunming also. Sri Lanka tourism is steadily moving towards coming decades with ambitious targets. Ethical alternatives. The current contribution of tourism to GDP is close to an average of 2% (1.7% in 2012 and 2.5% in 2013). Sri Lanka primarily attracts tourists from India (19 percent of international tourist arrivals in 2010), UK (16 percent), Germany (7 percent), Maldives (6 percent), and Australia (5 percent). Even though CA Sri Lanka adopted the IFRS for SMEs from 2012, still we can see non compliances with those standards in real working environment. Similar to many other countries in Southeast Asia, Sri Lanka is a conservative country that prides itself on its traditional values. Releasing the Systematic Country Diagnostic report for Sri Lanka the World Bank said the country has ample opportunities to buil The aim of this paper is to analyze the development of Sri Lanka tourism -challenges and opportunities GEOGRAPHY AND CLIMATE OF SRI LANKA 6. If one takes a country like Singapore, at one time it was marketed as ‘Uniquely Singapore’ and when the country discovered diminishing returns from that slogan it was changed to ‘Yours Singapore’ to underpin its strengths as a destination. 0000000016 00000 n Indeed, we think much good can come of such visits and that some harm could result if Sri Lanka … 0000024737 00000 n We need to move fast to make this sector a larger contributor to the economy. So as you can see on the picture, tourism has big benefits for the economy of Sri Lanka. 0000267088 00000 n Sri Lanka faces managerial problems in waste collection and waste disposal. Before the 2011 World Cup Cricket, it was stated that there will be a large influx of tourists that the hotels will not be able to accommodate. Nevertheless, all these trained outputs will not be adequate to meet the expansion and growth of hotels. The best places to visit in Colombo comprises some flamboyant colonial structures, temples and beautiful beaches.A traveler must visit the famous tourist attractions in Colombo in order to embrace the beauty and culture of this natural harbor.. 0000002292 00000 n Unfortunately, tourism can also be a source of problems, especially if it is not managed well. Deshani, K.K.I.H Kumara, D.M.S. Feb 16, 2016 (LBO) – Sri Lanka’s has five main challenges that need to be addressed In order to sustain progress and fulfill development potential, the World Bank said. Data indicates that there are close to 11,700 rooms in the informal sector compared to 15,000 rooms in the formal sector and that is the only data available on the informal sector. Tourism, which accounts for 5 percent of the country’s gross domestic product, has suffered as tourists from around the world canceled hotel and flight bookings fearing more attacks. If not, with the occupancy falling, the desired capacity fulfilment will not take place in these hotels and it will prove difficult to achieve the set tourist target. However, as the country sees an influx of tourists, this has also led to an increase of tourist targeted scams. Therefore, great potential lies ahead since Sri Lanka has grasped only a fraction of the world tourism at present. Sri Lanka is now at the third position, competing with India and Vietnam. Sri Lanka tourism has to be promoted and is aiming for high growth Must improve air access, undertake up-market promotion and enhance regional cooperation Human resource development is required to ensure high service standards Conclusion 14 15. With the popularising of the internet and social media, many young tourists look for cheaper hotels in the informal sector and all indications are that the informal sector will grow as rapidly as the formal sector. Then last year, it was stated that Colombo will be flooded with foreigners when CHOGM starts and a minimum 4,000 rooms will be occupied. Thus, more aggregate data on the informal sector will be useful for policy formulation and making more meaningful decisions on undertaking investment in the tourism sector. By continuously focusing on the low end, Bangladesh has developed its ready-made garment industry to $ 20 billion export earner by increasing its volumes when Sri Lanka shifted away from the lower end and focused on more niche products with high value. In this context, the government has clearly stated that participation in the higher education system will be opened up to the non-state sector, allowing foreign universities to set up affiliated universities in Sri Lanka(Central Bank of Sri Lanka , 2010, p. 75), however, this mismatch in which high unemployment among school leavers … If there’s no/less tourism, there is … Even target group marketing is lacking. In the period 2010-11 there was a significant decrease in the number of reported cases of malaria, from 632 to 124. All these challenges among others need to be addressed on a fast track basis if Sri Lanka is to make the tourism sector an above 5% of GDP contributor to the economy after 2016. In. Today, the government is recruiting more Tamil-speaking police officers (700 have been appointed in just the last month), and is making efforts to increase the use of the Tamil language in judicial … People enjoy their time near the Galle Face Green in Colombo, Sri Lanka, Nov. 28, 2020. First episodes covering Minneriya and Kaudulla National Parks has created over 100,000 impressions on social media from both local and … A huge influx of visitors can gradually deplete the beauty, uniqueness, character, environment, resources, and social coherence of a tourist destination over time. By Jekhan Aruliah. Consequently, the tourist earnings also increased and now (2013) the sector occupies the position as the third largest foreign exchange earner to the country ($ 1.7 billion) after overseas remittances ($ 6.4 billion) and textiles and apparel exports ($ 4.5 billion). Tourism is one of the largest earners of foreign … If it is assumed that another 4,000 rooms will come into operation in the informal hotel sector during the same period, there will be 9,306 rooms and when this is added to the 26,700 existing rooms, it will come to about 36,000 rooms, still short of the target of 50,000 rooms. Human resource constraint. 0000002784 00000 n This is however debatable; Sri Lanka is still considered as a ‘value for-money cheap-end destination’ and this remains its strength. Sri Lanka Tourism’s novel initiative to promote the island through a concept branded as ‘Go on a Couch Safari’ covering wildlife live streams from country’s most popular national parks has gathered tremendous interest and enthusiasm from travellers. A beautiful country trying to get back on it's feet - Plastic pollution is a subject that is talked a lot about here in Sri Lanka, both by locals and by tourists. Second, the Foreign Guest Nights (FGNs) data from the informal sector is not available. Traditionally, the Italians who travel for sun and sand to Maldives are not fully aware of the different tourism products that Sri Lanka offers to complement their Maldivian experience. Data indicates that there are close to 11,700 rooms in the informal sector compared to 15,000 rooms in the formal sector and that is the only data available on the informal sector. 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